Funnel Chart Maker

Make a funnel chart online for free: enter each stage and its number, see the conversion rates and download a sharp PNG or SVG.

or paste data from a spreadsheet, or drop a CSV file

Legend
Values
Stacked
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Trend line
Chart
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Show Where People Drop Off

A funnel chart follows people through the steps of a process and shows how many are left at each: visitors, sign-ups, trials, purchases; applicants, interviews, offers, hires. Type the stages in order, top to bottom, with a number for each. Every stage is drawn as a band whose width matches its number, narrowing into the next, and the drop between two bands is the loss at that step.

Conversion Rates Built In

Each stage below the first shows its number and its percentage of the first stage, so a funnel from 12,000 visitors to 1,100 buyers reads as 9.2% without a calculator. The labels sit inside the band while they fit and move to the right of narrow stages, so small numbers stay readable. Colours come from six palettes, and every stage's swatch can be changed.

Paste Your Stages

Copy two columns from a spreadsheet or your analytics export into the top-left cell, or drop a CSV file on the page. To show where the people who left went instead, a Sankey diagram draws every flow; for plain amounts per step, a bar graph works too. All types are on the chart maker.

Download and Share

PNG at 2400 pixels wide, a vector SVG or a JPG, on a light, dark or transparent background. Nothing you type is uploaded: the table, the chart and the file you download stay in your browser, there is no sign-up and no watermark.

Frequently Asked Questions About the Funnel Chart Maker

What is the percentage next to each stage?

That stage's number divided by the first stage's number, the conversion rate from the top of the funnel.

Do the stages have to get smaller?

No. A stage larger than the one above is still drawn to scale, though a funnel usually narrows.

How many stages can I add?

Any number. Four to seven are typical; with many more the bands get thin.